Coffee maker/burr grinder combo. Good for people who want to dial in their preffered brew. Set the alarm and wake up to fresh ground coffee. MSRP is $399 at Hudson Bay. Price is firm. "Who's It For? It's for individuals who have a burning desire for good quality coffee without having to bother with buying multiple gadgets, learning pouring technique, or worrying about the many other variables that go into crafting the perfect cup. Most people buy pre-ground coffee or use a crappy little blade grinder, both detrimental for flavor. Having a good grinder built into the brewer makes everything that much easier."